Since 1st January, know-how on roller shutters, textile sun protection, venetian blinds, interior shading and facades has been bundled
The new business unit is responsible for all the group's sun protection activities with the brands elero, Nice and TTGO. This includes the following applications: roller shutters, textile sun protection, venetian blinds, interior shading and facades. The business unit is headed by Enzo Viola, Managing Director of elero, the renowned German drive and control manufacturer. Since January 1, 2021 the business unit, with its bundled know-how, has been pushing the topic of sun protection worldwide. In his expanded role, Mr Viola continues to report directly to Roberto Griffa, CEO of the Nice Group.
elero has long had a name for its innovative and reliable drive solutions for roller shutters and sun protection systems "made in Germany". Most recently, the company set a new standard in shutter automation with the quiet RolMotion roller shutter drive and the solar-powered RolSolar M-868 DC. The well-known drive manufacturer is a wholly owned subsidiary of the Italian Nice Group, one of the leading suppliers of a wide range of products in the fields of home automation, home security and smart home solutions. Innovative concepts for light management and sun protection for private households as well as industrial companies are an important pillar within the versatile integrable product portfolio.
"Our goal is to develop market segments with global potential even more successfully, while always being there locally for our customers. With the market proximity and experience of a traditional German company and the strength of a globally active player, we have everything we need to achieve this," explains Enzo Viola. The advantages of the new business unit are manifold: it will be possible to push product innovations even more in the future and adapt strategies more precisely to the respective markets and their needs.